Latisse makes lash growth possible when used consistently as a part of your daily routine. Hypotrichosis, or having inadequate or not enough eyelashes, can be treated with Latisse. Bimatoprost was developed through years of research by Allergan, a pharmaceutical leader in eye care products. You may start to see results in as little as 4 weeks, and lash growth is not an illusion, but your own natural lashes, only better!